EmotivPRO Mobile: blank canvas to MVP in 3 months.

Product Owner · Lead Researcher · Design Lead — Emotiv · 2024 Result: 0 → public MVP in 3 months

Took Emotiv's desktop EEG research tool to mobile from a blank canvas, shipping a public MVP in three months as Product Owner and design lead.

Challenge. The desktop app had no analytics or quantitative research, so real feature priorities were unknown — and mobile's limited screen space forced hard choices about which data streams and controls to keep.

What I did

• Ran discovery research — 50+ survey responses, professional interviews, contextual observation — to find the must-have features.
• Owned scope: cut an 18-epic / 100+ story backlog to a focused 6-epic / 28-story MVP.
• Introduced customisable "Experiment Templates"; validated flows with prototypes and engineering feasibility checks.
• Instrumented the MVP with analytics (100+ event tracks) from day one to close the data gap for future releases.

Impact

• 0 → MVP in 3 months — shipped to App Store & Play Store
• 40% first-month mobile uptake
• 4× scope reduction · 2 net-new mobile-only features

Principal Designer & Product Owner @ Emotiv. Live on the App Store & Play Store.